Even if you want to talk about multiple topics, it should fall under a single theme. Just remember that your video should serve only one ultimate purpose.
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Or, you can show how to install the product, highlighting how easy it is while again talking about durability. You could show the manufacturing process, which provides the opportunity to explain how your roofing material is made and why that process makes it better than other materials on the market. Instead of showing all of that, focus on the common denominator: the quality of your product. Your first idea may be to include a quick look into your factory, show ease of installation and durability against moisture and mildew and finish with a testimonial or two from happy customers. If you're trying to talk about too many points in a single video, you're going to either lose viewers or confuse them, neither of which is ideal.įor example, say you're a roofing company that wants to make a video telling customers about your products while also showing them why you're better than the competition. Then, we'll give you our top seven tips for successful video marketing for building materials companies.įor your videos to be successful, each one should speak to a single purpose. From how-tos to case studies to VR, there is no limit to what you can create with a limited budget and tight deadlines.įirst, let's look at 15 types of marketing videos you can create. The hard part has changed from choosing the right equipment to choosing the right type of video. It's become an essential way to include visual storytelling, build trust, communicate with, sell to and form relationships with your audience(s).Īs smartphone cameras are becoming better and better, it's never been easier to create high-quality videos for your company.
We believe that video is no longer an optional tool in your marketing toolkit. According to Forbes, “viewers retain 95% of a message when they watch it on video, compared to 10% when reading it in a text.” Here’s another stat for you, in case you weren’t convinced yet. According to Hubspot, "Websites see a search engine boost when they add video because it increases page quality and the time visitors spend on the page." As an added bonus, "83% of video marketers say that video helps them generate leads." Today, Facebook, Twitter, LinkedIn, Instagram and even Pinterest are prioritizing video content.Īnd because so many people are watching videos, SEO has started to prioritize it. But don't limit the idea of video to only YouTube and TikTok. Research shows that, in 2022, audiences are spending an average of 19 hours a week watching videos online.
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